services
Welcome to your fractional B2B marketing department.
LET’S GET STARTED.
↓
We help ingredient suppliers, biotech companies, contract manufacturers, and other B2B players across beauty, Wellness, Homecare, and food & Beverage connect their solutions to the customers who need them most.
Who we work with
The challenge
You have solutions that solve real market problems. The gap isn't your technology; it's connecting what you offer to the customers who need it most. Whether you're bringing novel ingredients to brands searching for differentiation or offering specialized manufacturing capabilities to companies scaling production, marketing is the bridge between your innovation and your ideal customer.
How we work
Most client relationships follow a two-phase model: we start with a 90-day foundation to get you market-ready, then transition into ongoing support as your outsourced marketing team. This approach gives you the infrastructure to compete, then the consistency to grow.
Our 2-phase model
-
You have groundbreaking technology but need a clear way to talk about it commercially. The Foundation Phase is where we build everything you need to confidently go to market.
What this typically includes:
Strategic foundation: Clarifying your unique value in market terms, positioning your offerings to solve specific customer problems
Sales enablement: Pitch decks, one-pagers, product sheets, and sales tools your team can actually use
Digital presence: LinkedIn content calendar, social strategy, website refresh if needed
Market activation plan: Tradeshow strategy, PR opportunities, launch roadmap
The outcome:
By the end of 90 days, you have a complete marketing foundation and a clear roadmap for growth.
-
Marketing isn't a one-time project; it's an ongoing orchestra of activities that build awareness and engagement with your target audience. After we've built your foundation, we become your marketing department: executing your strategy, maintaining momentum, and adapting as opportunities arise.
You'll tap into a team of specialists who handle everything from PR to graphic design. This means you get enterprise-level marketing capabilities without enterprise-level overhead.
What's included:
Continuous engagement: Regular content creation and channel management to keep you visible
Market activation: Tradeshow planning and execution, speaking opportunities, industry event presence
Sales enablement: New collateral as your offerings evolve, i.e., trend reports, product sheets, capability presentations, that give your sales team reasons to reconnect with customers
Earned media: PR outreach, press release deployment, publication relationships
Launch support: When you introduce new products or capabilities, we handle the go-to-market strategy
Paid activation: Strategic advertising campaigns when appropriate
Responsive execution: We adapt to market opportunities, competitive shifts, and your evolving business needs
The model:
Month-to-month flexibility that scales with your needs. We plan quarterly, execute monthly, and adjust based on what's working.
Ready to get started?
Your success is our success, and we're dedicated to delivering tailored, action-oriented solutions that move your business forward..
“The best time to get started was yesterday. The next best time is today.”